The mobile lock screen is a real prime estate today. It’s no longer your “second screen” as coined by many, it’s really the first screen now! An average user unlock their phones 110 times per day; from the time they wake up till they retire to bed.

In Asia, there’s a huge disparity between the amount of time people spend on mobile and the actual ad dollars the brands allocate for mobile advertising.

We have created Swype On to change the landscape. We want to match users with advertisers with high quality, attractive full screen advertisements from relevant brands.

With our ability to effectively target segments of audience at the right time and place - we aim to do mobile advertising right.